Julien Macdonald SS10

(I am very late with SS10 runway reviews given that in about two months, the FW10 menswear will be shown, here gives...)

Julien Macdonald is one of the most exciting shows at London Fashion week. So being able to attend the show was incredible, and it was my  first eva show! My friend who was with me, asked me a couple seconds before the show if this was a dream come true..I said that would be the day I am front row at Prada. Well you never know?

The setting was absolutely beautiful. It was a little French garden in the Lawrence Hall. It didn't seem to relate to the clothes but it was still very impressive. The Lawrence hall is a massive, rustly old hall which is often used for examinations and car shows. The team at Julian Macdonald transformed a drab old hall into a french garden with pine trees, greek statues, fountains and even down to fake grass for a fashion show venue. Rightly so, the Evening Standard magazine named it as one of the best runway show venues in London.

In a soundtrack of La Roux and Donna Summer, which the audience absolutely  loved, (as you may notice, the guy in the first video is clearly loving it)  the collection played around with the idea of technical sportswear and glamour through tailoring in  streamlined shapes and iridescence with the mixture of textures such as snakeskin, patent and silks. I found that there were many heavy references to Balmain through the collection , particularly in the jackets and Ranya Mordanova's first look which was reminiscent of the outfit on Eniko Mikhalik in the Balmain FW09 show.

I loved the last mermaid-like look on Alla Kostromicheva. I remember seeing the dress on Cheryl Cole on the X Factor and  it looked out of place and reminded me how some runway pieces are hard to translate from a  models height and frame to the average person's.

Julien Macdonald has always designed wearable yet innovative clothing, which is quite a contrast from some of the more experimental couterparts of London fashion week, who only until now have been forced to give in to the economic climate.

The press before the show, looking quite calm here then stressed  the next.